ZAKKA
Coworking Space Branding

Whenever I travel to some countries, I always come across an ideas like ‘what if I meet and talk to people with similar interests abroad?’ Also as a designer, I always dream of working and traveling at the same time. It would be wonderful if I can meet other designers in different countries to share ideas and work together. That was the start of the brand “ZAKKA.” ZAKKA is a cowering space highly focused on digital nomads and people on business trips. The brand name means a freelance designer or writer in Korean. It has a mobile application that offers a booking service and digital nomad community.

Roles

Graphic designer / brand manager

Problem

Create a coworkring space brand that also offers app service

Solution

Create a cohesive and consistent design throughout all the design assets

Users

Digital nomads who want to find a coworking space and people to work with.

Process Work

Logo

I came up with three different logos for ZAKKA. The first and second logos depicted a feather or wing which represents a free traveler. The third one has a patchwork that represents harmony people make from different backgrounds. I chose the third one and developed a more detailed one with various patterns and colours for each patchwork.

Brand Guideline

The compelling brand always has a consistent design rule and system and it makes people understand and recognize the brand more easily. For that, making the brand guideline is the key part and it even helps to apply the design rules to expanded brand assets. (e.g. application or website design) So I created ZAKKA’s brand guideline and it includes logo, typography, colour, stationery, and imagery guides.

Style Guide