One of my professor’s friends, Jenna Harder, was looking for someone to make the movie poster and the logo for her latest movie “Whenever You’re Ready.” I’m a movie buff so I was willing to help. You can find the logo on the left and the poster with the process work below.
“Whenever You’re Ready” is the short film about a darkly comedic portrayal of a day in the life of a struggling actress and the unique ways she finds to make it through the day.
Roles: Graphic Designer / Logo Designer
Final Poster
I fully understand the concept of the movie and direction the director wanted to embody on the poster. I picked the photo that is highlighting the actor’s serious face. I wanted to make the poster as the actress look at the audience as if they’re the movie director in front of the camera in the audition. To do that, I made the title look like REC sign using the red dot and brackets.
Process Works
Jenna originally wanted me to make the poster where the main actress stands in the background with the camera in the foreground. However, she was also open to any ideas so I freely explored my concept after watching her film. I wanted to capture the different moods that the actress went through the whole film, so I came up with a few examples like below, showing several sides of the main character – manic and gloomy – through the reflection.
After Jenna looked at my works, she asked me to show the actor’s face less insane but still manic and serious. She also wants the actor placed in centre. She sent me some examples like below which definitely helped me to grasp the idea.
I thought about how to make a poster showing that this movie is about 'audition' while faithfully following the director's request. The idea of using a recording sign came up, and I made an illustration as follows. Jenna liked the idea and I started to create the final poster.
Lessons
it was a meaningful experience since I could learn how to embody the concept of the movie on the poster. Also, I’ve learned that typography can do many roles to elaborate on the movie story. Aside from that, I could pick up some information about the movie-making process as well. The key part of this project is that I could learn how to communicate with clients who already had the direction of works on their minds. I don’t know much about film making so it was also challenging to understand the terminology. I never hesitated to ask if anything was unsure so that I could narrow down the idea and reassure the clients. It was a wonderful experience.
CONTACT
leh923@gmail.com