I started to work at Newtopia in August 2020. Newtopia is a B2B health management company that offers health coaching services to clients’ employees as a benefit. As the sole designer for the company, I design most of the internal and external marketing materials. It’s good to be the only designer since I can explore various design realms and learn new skills and tools to meet requirements. I pay extra attention to creating cohesive and consistent visuals throughout all the brand assets continuing to expand our brand in line with the latest design trends. You can find examples for each area that I designed below.
Roles: Brand Designer / Graphic designer / Multimedia Designer / Social Media Specialist
Brand Style Guide
As the company's sole designer, establishing the brand's visual identity was one of the most critical tasks. The company wanted to introduce a new visual in 2023, so I worked closely with the marketing team to produce the following brand guidelines. This brand guide has a design with a different style from the brand assets I have created. But, it is the last big project I participated in before looking for other opportunities, so I am introducing it here.
Content Guides
One of my main tasks is creating content guides for clients and their participants. They are used as handouts in the coaching sessions. I created more than 60 guides to date. Before the design process, I check the requirements from the Content team and offer visual solutions or initiatives to present the content effectively. I also meet with Content team members and the senior design manager to determine directions which may include multiple meetings.
B2B Guides
I create B2B documents such as white paper, B2B guidebooks, case studies, flipbooks, infographics, etc. They are often info-heavier than the content guides and include valuable data showing our company’s performance. I use various graphic elements such as table, chart, shapes, and illustrations to deliver the content effectively and communicate with the marketing team to update documents if we need. You can click each image to see details.
B2C Promotional Materials
I also create B2C promotional materials such as flyers, ambassador guides, etc. These print materials promote our service directly to clients’ employees so that they can acknowledge and sign up the service. I should meet not only marketing team’s requirements but also clients’ to create these assets. In early design process, I provide multiple different directions and concepts and communicate with our marketing team to decide/revise the final deliverable.
Social Media
I manage and create social media campaigns for B2C social media channels (Instagram & Facebook). It includes Implementing social campaigns, analyzing trends, and creating new content on a daily basis. To create social posts that drive meaningful engagement from our followers, I sometimes collaborate with our coaches and team leaders. Once a month, I analyze the appropriate social metrics, insights, and best practices to measure the success of every social media campaign. When you click each of the examples below, you will be put through to our social channel where you can find more works. If you click each image below, you should be able to see Newtopia’s Instagram channel where you can find more of my works.
Video Production
As a sole designer, I often create motion graphics and videos for various purposes. To show our coaches’ performance, I create testimonial videos and help our marketing and sales team to communicate with our clients with the newsletter, webinar, and explainer videos. To produce videos I acquire relevant skillsets and learn to use After Effects and Canva. This task includes iterating sources to meet the specifications of different platforms such as Youtube, Instagram, and the company website. If you click one of the examples below, you should be able to see Newtopia’s Youtube channel where you can find more of my works.
CONTACT
leh923@gmail.com