TODO App Design

Research

Psychographics

Competitors Profiling

Eventbrite

Good things about the app are that they are frequently updated with new events and has a great search feature. You can get recommendations, register for events and even securely purchase tickets all through this app. However, they have a lot of marketing events as well users wouldn’t be interested in.

All Events in City

Different from Eventbrite, it’s more focused on events finding fea- ture. If you select your interests to get personalized event recommendations, you can RSVP to events you’re attending and even see where your friends are going. This app has many local events with detailed information based on your location. However, the information is not comprehensive and their search and recommendation features are redundant so that they show the same results from different approaches.

Gravy Events

It provides happenings based on your location or calendar date. This app used to have a special feature to recommend the events based on your mood but it’s deleted at the moment. It’s pretty similar to other event finding apps but it uses the hamburger menu as navigation which could be confusing to users and the search feature is not customized for users.

After using all three apps, I could get some inspirations about which features should be included. First of all, the future app may have the landing page customizing users’ interest and the app has the navigation bar at the bottom which has three features including home, search, and profile sections. In search section, users can leverage the map feature where they can see the current location and look for events based on their location. When users see the event information, they will be able to see the reviews from others and they can spread word sharing on their SNS accounts.

Unstructured Interview

After several interviews, I found interesting inspiration to be taken care of. First of all, most of the participants don’t use the application or website to find events to go. They even don’t know there exist some applications for event finding. They usually come across events from friends and on SNS channels. Secondly, the most used SNS platform is Instagram when finding events. They said the medium really doesn’t matter and if there’s an application to help them find interesting or useful events, they’re willing to use it. The most interesting part is that they sometimes don’t go to events just because they don’t have a company to go with.

 A/B Testing

Before making the prototype, I should’ve decided if those features would be also compelling to users. So I utilized A/B Testing as a tool since it’s great that we can let people choose the best option between two rather than having many different ways.

The first question was about whether users like having landing pages before home page for the customization. Competitors’ applications have the landing pages and a participant said it would be good to answer the questions so that they will get more personalized event cards.

The second question was about the layout of the homepage. I’d like to have the recommendation feature which will show only five event cards to users every day and I was not sure if it’s also inviting to users. Luckily, 90% of participants prefer option A to option B which is just a regular list of recommended events.

The third question was about the map feature I’d like to put inside of the search feature. In option A, people will see the list of events recommended under the search bar. In option B, people can see the map and their current location when they click the search button. 70% of people said they liked option B since it’ll be very helpful if they can see where the event is happening.