MASIL Menu Design

For the Typography class, we made the print and digital signage menu for the restaurant. I was so excited since just looking at the nicely designed menu gives me so much satisfying feeling and menu design is the best place you can glace the hierarchy among typefaces. With different sizes, colours, and leading spaces, they harmonize to make a hierarchy that helps readers grasp the contents easily. I was sure that this assignment would be a great chance to learn how to make a great contrast and hierarchy among typefaces. I chose to create my own fictional restaurant so that I can fully build the concept and embody it on the menu. I created a Korean fusion restaurant “MASIL” which means ‘out for a good time’ in Korean. I chose to make the tri-fold menu so that it has the cover which is for design and inside part for the contents.

Roles

Graphic designer

Problem

Create a menu design for a fusion Korean restaurant

Solution

Use contrast both in design elements and typography

Users

Anyone who sees the menu at Masil

Final Design

I chose “Nagasaki” for the logo and PT Sans Narrow for the body copy. In general, I made a minimal and simple menu design which is a great choice for the fusion restaurant. I used burgundy and yellow colour for the background and logo each so that they would create a beautiful contrast. For the cover, I put the shape of the window frame and full moon in the back. When customers open the menu, they find little text of the restaurant’s philosophy.

Process Work

Mood Board

I tried to choose some design elements which help to create an oriental mood and they include some geometric patterns people can find from Korean traditional window frames. I chose burgundy and yellow for the primary colour which is preferred in many Asian cultures.